by David Gersh | Nov 5, 2022 | Video Marketing
Many small business owners focus on creating content such as blogging and social media. As a result, they miss out on the digital marketing opportunity video provides. In fact, YouTube happens to be the second-largest search engine in the world. As part of the Google...
by David Gersh | Oct 22, 2022 | Email Marketing
Keeping your small business primed for growth requires ongoing communication with your customers and leads. If you’ve been depending on email marketing as part of your strategy for higher growth, but aren’t seeing the results you’d like, now is the time to do...
by David Gersh | Oct 7, 2022 | SEO
Chances are you depend on your website to send more customers to your local business. This sounds so simple in theory yet requires so much more effort in practice. Although your website plays a key role in driving traffic to your business, a website is only as...
by David Gersh | Sep 22, 2022 | Social Media Marketing
Small business owners have more marketing tools at their disposal than ever before. Things like social media make it easier to connect with customers while also promoting your product and services. In fact, digital marketing agencies often include Facebook in their...
by David Gersh | Sep 4, 2022 | Video Marketing
We get that the idea of video marketing might send tremors of self-doubt through the bodies of many small business owners. It can be hard to picture yourself being engaging enough to maintain the interest of your audience. But video marketing is something you should...
by David Gersh | Aug 17, 2022 | Marketing
Small business owners should always keep up with the free marketing tools at their disposal. If you use a digital marketing agency, their job is to unveil and leverage the mysteries behind tools like Google Trends. However, you can use them too. Unfortunately, often...
by David Gersh | Jul 28, 2022 | SEO
Without exposure through word of mouth by loyal customers, advertising, or social media, small businesses would have a really tough time growing and meeting their financial goals. The big companies can afford paid advertising with large campaigns in print media,...
by David Gersh | Jun 24, 2022 | Analytics
One of the biggest challenges of marketing is understanding the fruits of your labor. As a small business owner, you want to know the money you invest in digital marketing is actually getting results. You want to drive people to your website, but when you do, how do...
by David Gersh | Jun 10, 2022 | Marketing
As a small business owner, deciding if it makes more sense to hire your own team, or outsource your marketing function can present a real conundrum. On the one hand, it’s nice to have your own team available in-house, but this also comes with a lot of HR woes...
by David Gersh | May 20, 2022 | Local Marketing
As a small local business owner, you need to leverage the power of Google maps. In fact, 86% of consumers use Google Maps to find local businesses. So, what exactly is Google Maps? It is a free advertising tool that shows local business locations on a map along with...
