by David Gersh | Jul 28, 2022 | SEO
Without exposure through word of mouth by loyal customers, advertising, or social media, small businesses would have a really tough time growing and meeting their financial goals. The big companies can afford paid advertising with large campaigns in print media,...
by David Gersh | Jun 24, 2022 | Analytics
One of the biggest challenges of marketing is understanding the fruits of your labor. As a small business owner, you want to know the money you invest in digital marketing is actually getting results. You want to drive people to your website, but when you do, how do...
by David Gersh | Jun 10, 2022 | Marketing
As a small business owner, deciding if it makes more sense to hire your own team, or outsource your marketing function can present a real conundrum. On the one hand, it’s nice to have your own team available in-house, but this also comes with a lot of HR woes...
by David Gersh | May 20, 2022 | Local Marketing
As a small local business owner, you need to leverage the power of Google maps. In fact, 86% of consumers use Google Maps to find local businesses. So, what exactly is Google Maps? It is a free advertising tool that shows local business locations on a map along with...
by David Gersh | May 6, 2022 | Marketing
To remain competitive today, even small businesses need to spend some time developing a digital marketing strategy. If you want to increase market share, you need to spend money to make money as the adage goes. However, you don’t have to break the bank to have a...
by David Gersh | Apr 16, 2022 | Local Marketing
As a service area business, you depend on local customers. As a result, you need to reach your ideal customers at the point they are seeking your service. Today, that means leveraging local SEO strategy to be the first company your prospects see when searching for...
by David Gersh | Apr 1, 2022 | Local Marketing
As a local small business, you depend on your community to support your growth. However, if you don’t take the time to support your community you reduce the opportunities available to you. Creating strong relationships in your community provides you with the access...
by David Gersh | Mar 18, 2022 | Local Marketing
SEO is complicated enough without having to worry about numbers. However, local SEO metrics offer valuable insights that tell you whether your efforts are helping you meet your goals. The question is, exactly what metrics should you be tracking? Here we look at key...
by David Gersh | Mar 4, 2022 | Social Media Marketing
Social media is an excellent, free tool your local business can use to expand your reach. However, you want to make sure you are using effective strategies to see the best results. Here we explain how you can implement a simple, effective social media strategy to grow...
by David Gersh | Feb 17, 2022 | Website Development
From the moment you start up your small business, you need a website. While many small business owners turn to social media first, there is just no getting around the fact you need a website. No doubt social media is an excellent way to interact with customers, and...
