by David Gersh | Jun 17, 2026 | Analytics
Quick Takeaways AI search tools like Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini generate a direct answer and cite only a handful of businesses, with no page two to fall back on. AI tools favor businesses with consistent core facts, answer-shaped...
by David Gersh | Jun 17, 2026 | Analytics
Quick Takeaways Traffic that doesn’t convert usually fails at contact friction, slow load times, no clear next step, a weak value proposition, or trust gaps. Conversion rate optimization compounds fast; lifting 1,000 monthly visitors from a two percent to a four...
by David Gersh | Jun 24, 2022 | Analytics
One of the biggest challenges of marketing is understanding the fruits of your labor. As a small business owner, you want to know the money you invest in digital marketing is actually getting results. You want to drive people to your website, but when you do, how do...
