As a small business owner, deciding if it makes more sense to hire your own team, or outsource your marketing function can present a real conundrum. On the one hand, it’s nice to have your own team available in-house, but…
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To remain competitive today, even small businesses need to spend some time developing a digital marketing strategy. If you want to increase market share, you need to spend money to make money as the adage goes. However, you don’t have…
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The short answer to this question is always a resounding yes! If you want to compete in today’s market, you have to use digital marketing whether it’s to get more customers or to build brand awareness. You have access to…
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With the digital marketplace thriving and expanding every day, online marketing efforts are also growing. For small businesses and start-ups, this begs the question, “Can we afford this?” A more important question might be, “Can we afford not to?” According…
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The world has gone digital and with it comes the ability to create websites, send e-mails, and even chat online, all under false pretenses. Digital marketing scams seek to accomplish a variety of sordid things, from identity theft to monetary…
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Just because you have a small marketing budget, doesn’t mean you can’t make the most of your marketing campaigns. Point in fact: digital marketing. Digital marketing isn’t something only the big guys can afford. It is by far the most…
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The term, “stop the world I want to get off” has never been more meaningful than it has during this pandemic. The endless adaptions businesses have had to make to adhere to changing rules challenge not only your survival as…
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Many small businesses suffer by mistaking digital marketing myths for truths. When you follow the wrong path based on digital marketing misconceptions you can limit your growth and minimize your marketing budget ROI. Here are five common myths about digital…
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Digital marketing trends are constantly shifting with the ebbs and flow of the seasonal tides, but 2020 through many business owners for a loop. With 2021 just around the corner, Outreach Digital Marketing believes all advertisers should be prepared to…
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One of the most important and often overlooked aspects of running a successful small business is creating an effective marketing plan. A marketing plan will help guide you in the direction you need to go in order to reach your…
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