by David Gersh | Mar 12, 2024 | Marketing
In today’s era, finding a suitable advertising platform to have your business promoted is no easy task- especially when you are tight on budget. So, what should you do??? Don’t think about focusing on traditional advertising methods… they aren’t as effective as they...
by David Gersh | Dec 22, 2023 | Marketing
As a small business owner, it’s hard to keep up with the rapidly changing digital marketing landscape. To help make a dent in the highly competitive online environment, you need an effective marketing strategy leveraging digital opportunities that help attract your...
by David Gersh | Dec 8, 2022 | Marketing
Most of us are over the whole pandemic thing, choosing to pull our heads out of the sand and get on with it. However, as a small business, it pays to understand how changes resulting from the Covid-19 pandemic have changed consumer behaviors. Here we look at how these...
by David Gersh | Nov 23, 2022 | Marketing
Have you been feeling everything you do for your digital marketing of late is destined to fail? If so, it could be because your strategy isn’t as effective as you thought. Here we look at five things that could be hurting your digital marketing strategy with solutions...
by David Gersh | Aug 17, 2022 | Marketing
Small business owners should always keep up with the free marketing tools at their disposal. If you use a digital marketing agency, their job is to unveil and leverage the mysteries behind tools like Google Trends. However, you can use them too. Unfortunately, often...
by David Gersh | Jun 10, 2022 | Marketing
As a small business owner, deciding if it makes more sense to hire your own team, or outsource your marketing function can present a real conundrum. On the one hand, it’s nice to have your own team available in-house, but this also comes with a lot of HR woes...