Blog
Blog
The Dangers of a Website That is Not ADA Compliant
Business owners have enough to worry about while navigating the ever-changing landscape of the digital world without the addition of potential lawsuits. For companies choosing non-ADA compliant web design, however, this is a real and active threat. Across the United...
Digital Marketing Trends to Look for in 2021
Digital marketing trends are constantly shifting with the ebbs and flow of the seasonal tides, but 2020 through many business owners for a loop. With 2021 just around the corner, Outreach Digital Marketing believes all advertisers should be prepared to take on the...
Will Posting to Google Help SEO?
There is a long and in-depth answer to questions regarding GMB and SEO. The short answer is yes, posting to Google my Business will impact your local rankings, and may influence other rankings as well. As a digital marketing company, Outreach Digital Marketing takes...
Tips for Using Video as Part of Your Marketing Strategy
The modern marketing industry has fully committed itself to the continuous evolution of digital technology and one of the major players in this area is video marketing. As the name suggests video marketing relies on the production and distribution of video to attract...
How to Create a Marketing Plan for Your Small Business
One of the most important and often overlooked aspects of running a successful small business is creating an effective marketing plan. A marketing plan will help guide you in the direction you need to go in order to reach your short and long-term business goals. If...
What Is SEO And How Does It Work?
Imagine your small business at the very top of relevant Google search result pages, ahead of your competitors. Think of all the traffic (quality traffic) that your business could receive! Appearing at the top of the search result pages isn’t just a fluke - it’s the...
5 Easy Ways to Advertise Your Small Business That Don’t Cost a Thing
Ready to take your marketing plan up a notch? As a small business owner, you know that marketing is a business need - not a want - but where do you start? There are countless ways to market your business, but sometimes it can come down to cost and, even more...
5 Social Media Tips for Your Small Business
As a small business owner, there are countless ways to market your business and get it in front of the right customers. One of the most cost-effective ways to do so is through social media. But using social media as a small business goes beyond creating and posting to...
How Should You Respond To Negative Online Reviews?
No business owner or marketing manager ever wants to see a negative review of their business. Unfortunately, despite your best efforts to prevent them, negative reviews are just a part of doing business in the modern digital world. That’s not to say you can’t keep...
Does Your Website Need Live Chat?
Even though live chat has grown in popularity for websites in a range of different industries, it’s still not what typically comes to mind when you think of marketing. Quite often, the concept of live chat is still associated with customer service and IT support....
