by David Gersh | Apr 24, 2026 | Local Marketing
Your small business’s online reputation is now, for most potential customers, more influential than any advertisement you could run. Before someone calls to ask about your services, before they visit your website, before they step through your door — they Google...
by David Gersh | Aug 27, 2025 | Local Marketing
Artificial intelligence is reshaping how people search for information online, and Google’s AI Overviews are a major part of that shift. Instead of simply displaying a list of links, Google now provides summarized answers directly within the search results page. This...
by David Gersh | May 10, 2025 | Local Marketing
Nowadays, people don’t just trust any business — they trust what others say about it, which is where social proof comes in. In the world of technological advancements and AI, socially influenced marketing remains one of the most effective tools in local SEO. When...
by David Gersh | Apr 20, 2025 | Local Marketing
Promoting a small business locally is not necessarily an easy endeavor, especially when the marketing budget is constrained. However, the good news is that there are a few things small town enterprises can do to build trust, increase visibility, and drive real results...
by David Gersh | Apr 10, 2025 | Local Marketing
The ability for people in your neighborhood to easily find your business on the internet matters. However, with artificial intelligence shaping the way people search and how results are delivered, staying visible online has become more challenging than ever. Today’s...
by David Gersh | Feb 3, 2025 | Local Marketing
Based on a report published by the U.S. Small Business Administration, a total of 833,979 small businesses closed between March 2021 and March 2022. While this is an example of cash flow issues, inadequate business planning, fierce competition, and the inability to...
