by David Gersh | Feb 11, 2023 | SEO
Keyword research is important to local business success. Unfortunately, it is also one of the most challenging aspects of your keyword strategy. This is because to rank above the competition, you can’t just focus on broad, common keywords. You also have to determine...
by David Gersh | Jan 21, 2023 | Review Management
Google reviews have a huge impact on your small business’ digital marketing and local SEO strategy. Connected to your Google Business Profile, Google reviews are used to rate and rank your business in the local search results. Although you probably dread finding...
by David Gersh | Dec 8, 2022 | Marketing
Most of us are over the whole pandemic thing, choosing to pull our heads out of the sand and get on with it. However, as a small business, it pays to understand how changes resulting from the Covid-19 pandemic have changed consumer behaviors. Here we look at how these...
by David Gersh | Nov 23, 2022 | Marketing
Have you been feeling everything you do for your digital marketing of late is destined to fail? If so, it could be because your strategy isn’t as effective as you thought. Here we look at five things that could be hurting your digital marketing strategy with solutions...
by David Gersh | Nov 5, 2022 | Video Marketing
Many small business owners focus on creating content such as blogging and social media. As a result, they miss out on the digital marketing opportunity video provides. In fact, YouTube happens to be the second-largest search engine in the world. As part of the Google...
by David Gersh | Oct 22, 2022 | Email Marketing
Keeping your small business primed for growth requires ongoing communication with your customers and leads. If you’ve been depending on email marketing as part of your strategy for higher growth, but aren’t seeing the results you’d like, now is the time to do...
by David Gersh | Oct 7, 2022 | SEO
Chances are you depend on your website to send more customers to your local business. This sounds so simple in theory yet requires so much more effort in practice. Although your website plays a key role in driving traffic to your business, a website is only as...
by David Gersh | Sep 22, 2022 | Social Media Marketing
Small business owners have more marketing tools at their disposal than ever before. Things like social media make it easier to connect with customers while also promoting your product and services. In fact, digital marketing agencies often include Facebook in their...
by David Gersh | Sep 4, 2022 | Video Marketing
We get that the idea of video marketing might send tremors of self-doubt through the bodies of many small business owners. It can be hard to picture yourself being engaging enough to maintain the interest of your audience. But video marketing is something you should...
by David Gersh | Aug 17, 2022 | Marketing
Small business owners should always keep up with the free marketing tools at their disposal. If you use a digital marketing agency, their job is to unveil and leverage the mysteries behind tools like Google Trends. However, you can use them too. Unfortunately, often...
