SEO agency for local business

Search engine optimization, or SEO, has quickly become a necessity in the business world. With so many companies going virtual, being visible through search is the only way to stay relevant and build an online presence.

At Outreach Digital Marketing, we work with clients across California and around the United States, developing bespoke SEO strategies to drive local business.

What is Local SEO and Why Does it Matter?

Local SEO is the optimization of search results in your local area. In other words, local SEO is where your business ranks in a Google search among competing shops in your area.

Local SEO is important in digital marketing because it improves your visibility. Even if you run a global brand, having local branches with individual landing pages allows you to appear in local searches based on the location of the searcher or keywords. With billions of businesses dominating the global marketplace, having a small search pool with localization allows you to rank more prominently than you would at a national or worldwide level.

For a small business, local SEO is also critical to the amount of website traffic and physical sales you make. If your community doesn’t know you are there, they aren’t likely to shop, leave reviews, or make recommendations to friends.

How Can You Improve Your Small Business’ Local SEO?

SEO is based on a mysterious algorithm designed by Google and other search engines. The algorithm seeks out specific details from your website to determine if your site is credible, relevant to a searcher, and up to date.

While there are many ways you can improve your local search ranking, some of the most common methods include:

  • Registering with Google My Business – GMB is a website that allows you to register your business, hours of operation, contact information, photographs, and more. When somebody searches for your company, it will appear with a Google My Business snippet and provide the necessary information to your customer.
  • Improving Mobile Usage – Many consumers prefer to access websites from a phone or tablet. Having the web at our fingertips, it is helpful to your SEO game to ensure website visitors can access all areas of your site quickly and efficiently from any device.
  • Creating an Easily Navigable Sitemap – Your sitemap doesn’t just tell customers what to click and where to go. It also helps Google crawler bots maneuver your site and rank it accurately.
  • Creating an Easily Navigable Sitemap – Your sitemap doesn’t just tell customers what to click and where to go. It also helps Google crawler bots maneuver your site and rank it accurately.
  • Posting Regular Content – Long form or short form, the most important aspect of your content is that it is regular. Consumers, and Google, want to know that you are here to stay, and regular updates let search engines know you are active.

These are only some of the ways you can begin building your local reputation online. Outreach Digital Marketing can better curate a game plan for you based on your individual needs and business style.

Contact Outreach Digital Marketing for Local Business SEO Today

If you are a small business owner looking to improve local SEO, Outreach Digital Marketing wants to help. Our team of marketing wizards is always watching for the next big thing in search. We work closely with our clients to develop effective digital marketing outlines based on the individual needs of your business.

We’re confident we can find the most effective digital marketing solution for you and your business. Get in touch today.

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