Social media marketing, is yet another avenue that most businesses are taking for branding and marketing purposes. While some businesses may be more geared towards social media marketing all businesses can benefit from it and it is an affordable way to get in front of your target market.
Social media marketing is another layer of internet marketing that involves creating and sharing content on social media networks which includes posting text and image updates, videos, and and other content that drives audience engagement.
On the paid end of social media marketing, using Facebook & Instagram pay per click, we are able to drill down and make sure your ads only show to your target audience within a defined radius of your local business.
While advertising on Google Adwords finds people actually looking for your product or service, at that specific moment when they need your service, Facebook advertising gets you in front of people that might not know that you exist and may not need you at that moment.
By including remarketing with your paid social media campaign we are able to continue to show your ads to the same consumers, for at least 30 days, giving you an amazing branding opportunity as well as a very good chance those people will be back to your website for a 2nd or 3rd time.
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- How to Effectively Market Your Small Business on Social Media