by David Gersh | May 21, 2026 | Uncategorized
Quick Takeaways: The Google Business Profile is the most visible local marketing asset for most small businesses — and the most neglected Category selection, service listing, photo quality, and review recency all directly affect local pack ranking An optimized GBP can...
by David Gersh | May 21, 2026 | Uncategorized
Why Small Businesses Get More Leads From Google Maps Than From Anywhere Else — And What Local SEO Actually Does Quick Takeaways: Over 80% of local service searches result in contact or a store visit within 24 hours — Google Maps is the conversion channel Local pack...
by David Gersh | Apr 24, 2026 | Marketing
Every few years, someone declares email marketing dead. Social media killed it. Texting killed it. Algorithm changes killed it. And every few years, the data proves the obituary wrong. Email marketing for small businesses consistently delivers one of the highest...
by David Gersh | Apr 24, 2026 | Local Marketing
Your small business’s online reputation is now, for most potential customers, more influential than any advertisement you could run. Before someone calls to ask about your services, before they visit your website, before they step through your door — they Google...
by David Gersh | Sep 24, 2025 | Review Management
In today’s digital landscape, star ratings and customer reviews play a major role in how people choose a business. Many consumers still glance at the number of stars first because it offers a quick way to compare options. A higher rating can create a strong first...
by David Gersh | Sep 10, 2025 | Social Media Marketing
Social media has become one of the most important tools for local businesses to stay visible and connected with their customers. It allows you to showcase your services, share updates, and stay top of mind in a competitive market. Beyond promotion, it also gives you a...
by David Gersh | Aug 27, 2025 | Local Marketing
Artificial intelligence is reshaping how people search for information online, and Google’s AI Overviews are a major part of that shift. Instead of simply displaying a list of links, Google now provides summarized answers directly within the search results page. This...
by David Gersh | Aug 11, 2025 | SEO
Search Engine Optimization (SEO) is a continuously evolving field, with change as the only constant. In fact, in 2025, we’ve seen a drastic shift in the factors that are playing a stellar role in determining the ranking of pages in the search engines. This is evident...
by David Gersh | Jul 25, 2025 | Video Marketing
Video content plays a stellar role in increasing the reach of local businesses in digital marketing. The debate no longer circles around whether to use video for digital marketing purposes or not, but on the format of video that is most effective in capturing the...
by David Gersh | Jul 9, 2025 | Marketing, Social Media Marketing
Social media marketing has become an indispensable part of overall digital marketing campaigns, with small businesses that implement a robust marketing plan getting the maximum benefits. However, most small business owners face a practical dilemma when choosing...
