How to Manage Online Reviews for Your Business

by David Gersh, June 10, 2019 Fifty-seven percent of people require at least four stars before they will give a company their business. You start with a single golden review, more people try your product or service, you get more positive online reviews, and you get… Read More

The Effect of Web Traffic on Websites and Blogs

by David Gersh, May 12, 2019 Many small businesses create a website and blog without giving much thought to how much web traffic they generate. After all, you’ve got a website so that should be enough, shouldn’t it? Unfortunately, it is not enough. Without website traffic,… Read More

The Importance of Blogging for SEO

by David Gersh, April 27, 2019 Perhaps the most useful thing about blogging is that it can get you free advertising when done right. Considering that 53% of today’s marketers rank content as their number one priority, it is surprising that there are so many companies… Read More

How to Protect Against a WordPress Virus and Se...

by David Gersh, April 10, 2019 Are you worried that your site isn’t secure? If you’ve noticed that your online presence has gone down significantly, or that your site has not been functioning as it should be, it’s very possible that your website has been infected… Read More

The Importance of Website Backups

by David Gersh, March 26, 2019 Just like the insurance premium that you pay for coverage on your business’s assets, it’s important to consider insurance for your online presence: your website. Website backups are essential to running a successful WordPress site, giving your site a safety… Read More

4 Key Principles of Good Website Design

by David Gersh, March 12, 2019 A multi-year trend shows the percentage of offline Americans continues to shrink, down from 48% to 11% between 2000–2018. Not having a website, or worse, having a poorly designed website, means not reaching 89% of Americans. As an entrepreneur, a… Read More

Factors That Negatively Affect the User Experie...

by David Gersh, February 26, 2019 Your website is your digital handshake. It is the face of your business and tells people what they can expect from your company. To ensure this first impression is the right one, you must avoid the negative aspects of a… Read More

Crucial Aspects of a Good Website Design

by David Gersh, February 12, 2019 How important is website design? Well, a study found that 94% of negative website feedback was design related. Effective website design will impress your potential customers and encourage them to browse your products or services. A poorly designed website will… Read More

Is Direct Mail Marketing Dead?

by mmpsc, February 4, 2019 It’s a digital marketing world today, right? So why would a company even bother sending out those direct mail packages in the hopes of garnering business? Isn’t snail mail a thing of the past? You may be surprised; direct mail… Read More

You Should Know the Negative Aspects That Affec...

by David Gersh, January 25, 2019 You’re a small business, and you may not have time or money to put into maintaining a fancy website. Even if you want to take on the project and fight your way to the first page of the Google SERPS,… Read More