by olmdwpuser | Sep 4, 2022 | Video Marketing
We get that the idea of video marketing might send tremors of self-doubt through the bodies of many small business owners. It can be hard to picture yourself being engaging enough to maintain the interest of your audience. But video marketing is something you should...
by olmdwpuser | Aug 17, 2022 | Marketing
Small business owners should always keep up with the free marketing tools at their disposal. If you use a digital marketing agency, their job is to unveil and leverage the mysteries behind tools like Google Trends. However, you can use them too. Unfortunately, often...
by olmdwpuser | Jul 28, 2022 | SEO
Without exposure through word of mouth by loyal customers, advertising, or social media, small businesses would have a really tough time growing and meeting their financial goals. The big companies can afford paid advertising with large campaigns in print media,...
by olmdwpuser | Jun 24, 2022 | Analytics
One of the biggest challenges of marketing is understanding the fruits of your labor. As a small business owner, you want to know the money you invest in digital marketing is actually getting results. You want to drive people to your website, but when you do, how do...
by olmdwpuser | Jun 10, 2022 | Marketing
As a small business owner, deciding if it makes more sense to hire your own team, or outsource your marketing function can present a real conundrum. On the one hand, it’s nice to have your own team available in-house, but this also comes with a lot of HR woes...
by olmdwpuser | May 20, 2022 | Local Marketing
As a small local business owner, you need to leverage the power of Google maps. In fact, 86% of consumers use Google Maps to find local businesses. So, what exactly is Google Maps? It is a free advertising tool that shows local business locations on a map along with...
by olmdwpuser | May 6, 2022 | Marketing
To remain competitive today, even small businesses need to spend some time developing a digital marketing strategy. If you want to increase market share, you need to spend money to make money as the adage goes. However, you don’t have to break the bank to have a...
by olmdwpuser | Apr 16, 2022 | Local Marketing
As a service area business, you depend on local customers. As a result, you need to reach your ideal customers at the point they are seeking your service. Today, that means leveraging local SEO strategy to be the first company your prospects see when searching for...
by olmdwpuser | Apr 1, 2022 | Local Marketing
As a local small business, you depend on your community to support your growth. However, if you don’t take the time to support your community you reduce the opportunities available to you. Creating strong relationships in your community provides you with the access...
by olmdwpuser | Mar 18, 2022 | Local Marketing
SEO is complicated enough without having to worry about numbers. However, local SEO metrics offer valuable insights that tell you whether your efforts are helping you meet your goals. The question is, exactly what metrics should you be tracking? Here we look at key...
