• Website Accessibility

    The Dangers of a Website That is Not ...

    by David Gersh, March 6, 2021

    Business owners have enough to worry about while navigating the ever-changing landscape of the digital world without the addition of potential lawsuits. For companies choosing non-ADA compliant web design, however, this is a real and active threat. Across the United…

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  • Responsive Website

    5 Features Your Website Can’t Go Without

    by David Gersh, August 5, 2019

    At the core of every successful modern business lies a compelling website. The online universe abounds in websites of all types, and the trends and rules seem to be shifting continuously. However, in spite of the perpetual changes, we can…

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  • Hacked WordPress Website

    How to Protect Against a WordPress Vi...

    by David Gersh, April 10, 2019

    Are you worried that your site isn’t secure? If you’ve noticed that your online presence has gone down significantly, or that your site has not been functioning as it should be, it’s very possible that your website has been infected…

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  • Website Backup

    The Importance of Website Backups

    by David Gersh, March 26, 2019

    Just like the insurance premium that you pay for coverage on your business’s assets, it’s important to consider insurance for your online presence: your website. Website backups are essential to running a successful WordPress site, giving your site a safety…

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  • Website Designing

    4 Key Principles of Good Website Design

    by David Gersh, March 12, 2019

    A multi-year trend shows the percentage of offline Americans continues to shrink, down from 48% to 11% between 2000–2018. Not having a website, or worse, having a poorly designed website, means not reaching 89% of Americans. As an entrepreneur, a…

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  • Website User Experience

    Factors That Negatively Affect the Us...

    by David Gersh, February 26, 2019

    Your website is your digital handshake. It is the face of your business and tells people what they can expect from your company. To ensure this first impression is the right one, you must avoid the negative aspects of a…

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  • New Website Design

    Crucial Aspects of a Good Website Design

    by David Gersh, February 12, 2019

    How important is website design? Well, a study found that 94% of negative website feedback was design related. Effective website design will impress your potential customers and encourage them to browse your products or services. A poorly designed website will…

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  • Website Designing

    You Should Know the Negative Aspects ...

    by David Gersh, January 25, 2019

    You’re a small business, and you may not have time or money to put into maintaining a fancy website. Even if you want to take on the project and fight your way to the first page of the Google SERPS,…

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  • Web Designers Discussing Idea

    Important Aspects of a Small Business...

    by David Gersh, December 29, 2018

    One of the biggest mistakes small business owners make is having a set-it-and-forget-it attitude about their website. The websites of today are living, breathing entities that require nurturing, almost on a daily basis. Whether you have an existing website or…

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