by David Gersh | Mar 26, 2019 | Website Development
Just like the insurance premium that you pay for coverage on your business’s assets, it’s important to consider insurance for your online presence: your website. Website backups are essential to running a successful WordPress site, giving your site a safety net should...
by David Gersh | Mar 12, 2019 | Website Development
A multi-year trend shows the percentage of offline Americans continues to shrink, down from 48% to 11% between 2000–2018. Not having a website, or worse, having a poorly designed website, means not reaching 89% of Americans. As an entrepreneur, a website is one of the...
by David Gersh | Feb 26, 2019 | Website Development
Your website is your digital handshake. It is the face of your business and tells people what they can expect from your company. To ensure this first impression is the right one, you must avoid the negative aspects of a website that impact a user’s experience. The...
by David Gersh | Feb 12, 2019 | Website Development
How important is website design? Well, a study found that 94% of negative website feedback was design related. Effective website design will impress your potential customers and encourage them to browse your products or services. A poorly designed website will harm...
by David Gersh | Feb 4, 2019 | Marketing
It’s a digital marketing world today, right? So why would a company even bother sending out those direct mail packages in the hopes of garnering business? Isn’t snail mail a thing of the past? You may be surprised; direct mail marketing is still a viable and effective...
by David Gersh | Jan 25, 2019 | Website Development
You’re a small business, and you may not have time or money to put into maintaining a fancy website. Even if you want to take on the project and fight your way to the first page of the Google SERPS, here’s why that’s not such a good idea. It takes...
by David Gersh | Jan 11, 2019 | PPC, SEO
It can be a little overwhelming for small business owners to find the perfect mix of digital marketing tactics. You have to meet your budget needs while getting the best ROI. You’ve probably heard murmurs (or shouts) about the power of SEO and PPC but are unsure which...
by David Gersh | Dec 29, 2018 | Website Development
One of the biggest mistakes small business owners make is having a set-it-and-forget-it attitude about their website. The websites of today are living, breathing entities that require nurturing, almost on a daily basis. Whether you have an existing website or are...
by David Gersh | Dec 5, 2018 | SEO
Small business owners rely on exposure, word of mouth, and repeat customers for their annual revenue. Where large corporations can afford paid advertising in print media and television spots, small businesses may not be able to afford these marketing avenues. This is...
