by David Gersh | Jun 10, 2019 | Review Management
Fifty-seven percent of people require at least four stars before they will give a company their business. You start with a single golden review, more people try your product or service, you get more positive online reviews, and you get even more new customers. Or so...
by David Gersh | May 12, 2019 | SEO
Many small businesses create a website and blog without giving much thought to how much web traffic they generate. After all, you’ve got a website so that should be enough, shouldn’t it? Unfortunately, it is not enough. Without website traffic, you are not generating...
by David Gersh | Apr 27, 2019 | Blog Creation
Perhaps the most useful thing about blogging is that it can get you free advertising when done right. Considering that 53% of today’s marketers rank content as their number one priority, it is surprising that there are so many companies not jumping on the website...
by David Gersh | Apr 10, 2019 | Website Development
Are you worried that your site isn’t secure? If you’ve noticed that your online presence has gone down significantly, or that your site has not been functioning as it should be, it’s very possible that your website has been infected with a WordPress virus. But even if...
by David Gersh | Mar 26, 2019 | Website Development
Just like the insurance premium that you pay for coverage on your business’s assets, it’s important to consider insurance for your online presence: your website. Website backups are essential to running a successful WordPress site, giving your site a safety net should...
by David Gersh | Mar 12, 2019 | Website Development
A multi-year trend shows the percentage of offline Americans continues to shrink, down from 48% to 11% between 2000–2018. Not having a website, or worse, having a poorly designed website, means not reaching 89% of Americans. As an entrepreneur, a website is one of the...
by David Gersh | Feb 26, 2019 | Website Development
Your website is your digital handshake. It is the face of your business and tells people what they can expect from your company. To ensure this first impression is the right one, you must avoid the negative aspects of a website that impact a user’s experience. The...
by David Gersh | Feb 12, 2019 | Website Development
How important is website design? Well, a study found that 94% of negative website feedback was design related. Effective website design will impress your potential customers and encourage them to browse your products or services. A poorly designed website will harm...
by David Gersh | Feb 4, 2019 | Marketing
It’s a digital marketing world today, right? So why would a company even bother sending out those direct mail packages in the hopes of garnering business? Isn’t snail mail a thing of the past? You may be surprised; direct mail marketing is still a viable and effective...
by David Gersh | Jan 25, 2019 | Website Development
You’re a small business, and you may not have time or money to put into maintaining a fancy website. Even if you want to take on the project and fight your way to the first page of the Google SERPS, here’s why that’s not such a good idea. It takes...
