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Is Digital Marketing Better Than Traditional Advertising?
Would you believe me if I told you that the number of people who go online increases every day? Hard to imagine that’s possible considering how engulfed society has already become by the Internet. And yet, there are still newcomers making their way online, and that...
Optimizing Mobile Marketing for Small Business Owners
The world of online marketing evolves every day, and many of these changes revolve around convenience. This fact is evident in the popularity of mobile devices for online browsing, shopping, social media exchanges, and more. Tablets and cellular phones are used to do...
Top 5 Reasons You Should be Advertising on Facebook
Facebook has long been hailed king of the social media platforms. While Twitter and Instagram have impressive numbers, Facebook’s staggering 2.41-billion active monthly user count takes the cake. With so many users actively sharing, posting, liking, and commenting,...
Importance of Not Leaving Reviews for Your Own Business on Google and Other Online Channels
In the world of digital marketing and ecommerce, brand reputation is critical. The reviews customers leave on your social media page, website, and other sites could majorly impact the success of your small business. According to Forbes, 90% of internet users read...
Email Marketing’s Importance to Your Small Business
As far as online marketing goes, email appears to be the dinosaur of the internet game. However, this marketing MVP is far from retired. Evolving with the internet landscape, email marketing has come a long way from cold contacting leads lists. Consumers now choose to...
How to Effectively Market Your Small Business on Social Media
Today, social media marketing is no longer optional for small businesses. However, initiating your social media affairs can often be overwhelming. So, here are a few valuable tips for effectively promoting your small business on social networks. Define Your Marketing...
5 Features Your Website Can’t Go Without
At the core of every successful modern business lies a compelling website. The online universe abounds in websites of all types, and the trends and rules seem to be shifting continuously. However, in spite of the perpetual changes, we can summarize some must-have...
Why is Google My Business So Important for Small Businesses?
Planning a dinner out? Looking for the closest hardware store? Your phone has all the answers you need much in part, thanks to Google My Business. It doesn’t matter that you’re a small business owner; you’re still a consumer. You know how much you depend on your phone...
The Benefits of Regular Social Media Posting for Your Business
Upon the emergence of social media, many small businesses were hoping it would be a passing fancy. But that hasn’t turned out to be true. In fact, according to Buffer’s State of Social 2019 report, 58.8% of marketers felt that social media was very important to their...
How Will Video Help SEO Ranking?
If you’ve been focusing on text-based content to improve your SEO ranking, you might want to start looking into video as well. According to Statista, in 2018, 85% of all internet users in the U.S. watched online video content monthly. As well, it’s not just B2C...
