Blog
Blog
The Importance of Blogging for SEO
Perhaps the most useful thing about blogging is that it can get you free advertising when done right. Considering that 53% of today’s marketers rank content as their number one priority, it is surprising that there are so many companies not jumping on the website...
How to Protect Against a WordPress Virus and Secure Your Website
Are you worried that your site isn’t secure? If you’ve noticed that your online presence has gone down significantly, or that your site has not been functioning as it should be, it’s very possible that your website has been infected with a WordPress virus. But even if...
The Importance of Website Backups
Just like the insurance premium that you pay for coverage on your business’s assets, it’s important to consider insurance for your online presence: your website. Website backups are essential to running a successful WordPress site, giving your site a safety net should...
4 Key Principles of Good Website Design
A multi-year trend shows the percentage of offline Americans continues to shrink, down from 48% to 11% between 2000–2018. Not having a website, or worse, having a poorly designed website, means not reaching 89% of Americans. As an entrepreneur, a website is one of the...
Factors That Negatively Affect the User Experience of a Website
Your website is your digital handshake. It is the face of your business and tells people what they can expect from your company. To ensure this first impression is the right one, you must avoid the negative aspects of a website that impact a user’s experience. The...
Crucial Aspects of a Good Website Design
How important is website design? Well, a study found that 94% of negative website feedback was design related. Effective website design will impress your potential customers and encourage them to browse your products or services. A poorly designed website will harm...
Is Direct Mail Marketing Dead?
It’s a digital marketing world today, right? So why would a company even bother sending out those direct mail packages in the hopes of garnering business? Isn’t snail mail a thing of the past? You may be surprised; direct mail marketing is still a viable and effective...
You Should Know the Negative Aspects That Affect the User Experience of a Website
You're a small business, and you may not have time or money to put into maintaining a fancy website. Even if you want to take on the project and fight your way to the first page of the Google SERPS, here's why that's not such a good idea. It takes users 0.05 seconds...
SEO or PPC: Which is Better for a Small Business?
It can be a little overwhelming for small business owners to find the perfect mix of digital marketing tactics. You have to meet your budget needs while getting the best ROI. You’ve probably heard murmurs (or shouts) about the power of SEO and PPC but are unsure which...
Important Aspects of a Small Business Website
One of the biggest mistakes small business owners make is having a set-it-and-forget-it attitude about their website. The websites of today are living, breathing entities that require nurturing, almost on a daily basis. Whether you have an existing website or are...
