by David Gersh | Mar 6, 2021 | Website Development
Business owners have enough to worry about while navigating the ever-changing landscape of the digital world without the addition of potential lawsuits. For companies choosing non-ADA compliant web design, however, this is a real and active threat. Across the United...
by David Gersh | Feb 4, 2021 | Marketing
Digital marketing trends are constantly shifting with the ebbs and flow of the seasonal tides, but 2020 through many business owners for a loop. With 2021 just around the corner, Outreach Digital Marketing believes all advertisers should be prepared to take on the...
by David Gersh | Jan 2, 2021 | SEO
There is a long and in-depth answer to questions regarding GMB and SEO. The short answer is yes, posting to Google my Business will impact your local rankings, and may influence other rankings as well. As a digital marketing company, Outreach Digital Marketing takes...
by David Gersh | Dec 2, 2020 | Video Marketing
The modern marketing industry has fully committed itself to the continuous evolution of digital technology and one of the major players in this area is video marketing. As the name suggests video marketing relies on the production and distribution of video to attract...
by David Gersh | Oct 29, 2020 | Marketing
One of the most important and often overlooked aspects of running a successful small business is creating an effective marketing plan. A marketing plan will help guide you in the direction you need to go in order to reach your short and long-term business goals. If...
by David Gersh | Sep 29, 2020 | SEO
Imagine your small business at the very top of relevant Google search result pages, ahead of your competitors. Think of all the traffic (quality traffic) that your business could receive! Appearing at the top of the search result pages isn’t just a fluke – it’s...
by David Gersh | Aug 30, 2020 | Marketing
Ready to take your marketing plan up a notch? As a small business owner, you know that marketing is a business need – not a want – but where do you start? There are countless ways to market your business, but sometimes it can come down to cost and, even...
by David Gersh | Jul 30, 2020 | Social Media Marketing
As a small business owner, there are countless ways to market your business and get it in front of the right customers. One of the most cost-effective ways to do so is through social media. But using social media as a small business goes beyond creating and posting to...
by David Gersh | Jun 30, 2020 | Review Management
No business owner or marketing manager ever wants to see a negative review of their business. Unfortunately, despite your best efforts to prevent them, negative reviews are just a part of doing business in the modern digital world. That’s not to say you can’t keep...
by David Gersh | May 27, 2020 | SEO
Even though live chat has grown in popularity for websites in a range of different industries, it’s still not what typically comes to mind when you think of marketing. Quite often, the concept of live chat is still associated with customer service and IT support....