There is a long and in-depth answer to questions regarding GMB and SEO. The short answer is yes, posting to Google my Business will impact your local rankings, and may influence other rankings as well.
As a digital marketing company, Outreach Digital Marketing takes great strides to ensure our clients are always in the know. Remaining up to date on new and innovative search engine optimization techniques could mean the difference between making page one and page three.
Here, we will discuss Google my Business, and the benefits using GMB may have for your small business. Here is what you need to know.
What is Google My Business?
Google my Business is an online profile that helps drive local consumers toward your company through online searches. This includes Google search and Google Map searches. Many small businesses find success levels improve after using GMB because it puts them on the map for locals, literally. This helps with engagement and various other elements of business and marketing.
There are many features within the GMB realm to discover, including the ability to share posts as you would through social media, update promotions and special event information, and even display new products and services. You can also interact with your customers through GMB with unique CTAs and links.
How Does GMB Benefit My Brand?
As you share updates to your Google my Business profile, you will find your information easier to find for locals in your area. The more relevant and interactive your content is, the more likely you are to engage your audience and develop traffic to your main website and social media pages.
In the past GMB provided a snippet of information and a destination for your business only. This told locals what time you were open, where your brick-and-mortar shop was located and how to get in touch. Now, customers may see pictures, videos, updates, news, events, and promotional offers through this platform.
Google my Business is especially helpful for small businesses trying to gain traction in SEO. As you add information to your GMB, Google begins to realize your relevance within your industry. The more genuine your profile, and the more consistently you post, the more likely you are to be featured at the top.
How to Create a GMB Page
Creating your own Google my Business listing is not difficult. In fact, it takes a few simple steps to get started. First, you need a Google account. If you have a Gmail e-mail address for your business, you can use this same account. Next, you must log in to your Google account and search for the name of your business online. You will notice a “Create Post” button appear. Click the button and begin. That’s all it takes.
Once the content is created, you may want to update or edit your post. To do this, you need to access your GMB dashboard and select the post you are looking to change. It should provide options to add photos or edit content as necessary. Make the changes you need to make and save.
Making Your GMB Post Memorable
Your Google My Business digital marketing campaign must be memorable as the content is only visible for 7-days following your post. This means you want the post to really pop for the duration online. Outreach Digital Marketing recommends using visual content to help improve your GMB game. Videos, photos, and infographics go a long way to increasing brand awareness, customer loyalty, and engagement.
It also helps to ask your customers for the engagement you are looking for by inviting them to click a link or share a post through a call to action. You can also use your CTA to bring traffic from your GMB post to your website, a sales page, or another address you want to make visible and increase traffic flow toward. The CTA can be as simple as, “Buy now”, “Share this post”, or, “Click this link”.
Event posts should still shine but have less pressure to make a mark in 7-days. An event post will remain visible until the event ends, giving your customers more time to see what you have to offer and spread the word.
Contact Outreach Digital Marketing for Your Small Business SEO Needs
Outreach Digital Marketing is a leader in the digital advertising revolution with a team of experienced professionals among our core staff. If you need help bringing in more business, give us a call today and we’ll discuss ways to help! Call 805-624-6646 to learn more.