by David Gersh | Jan 22, 2020 | Marketing
Sometimes, it becomes impossible to figure out whether or not your digital marketing spend is even worth it. You invest time and money in various digital marketing campaigns, but ultimately really don’t see where it is helping if at all. The bottom line is that trying...
by David Gersh | Dec 23, 2019 | SEO
Even if you write the best blogs in the world, the chance of someone finding them is greatly reduced if you don’t optimize your posts for SEO. SEO can be a real pain if you don’t have at least a basic understanding of how to approach it. However, with these five tips,...
by David Gersh | Dec 9, 2019 | SEO
Businesses and consumers alike are using the internet to perform daily tasks. Everything from sending correspondence to shopping for groceries is done online. This makes it more important than ever to focus on online marketing. Search engine optimization, or SEO, is a...
by David Gersh | Nov 25, 2019 | Local Marketing
Search engine optimization, or SEO, is an online marketing method used to improve rank on search engine result pages, or SERPs. Local SEO uses this same concept but focuses on a specific location. This helps customers find your business among a sea of national or...
by David Gersh | Nov 11, 2019 | Marketing
Would you believe me if I told you that the number of people who go online increases every day? Hard to imagine that’s possible considering how engulfed society has already become by the Internet. And yet, there are still newcomers making their way online, and that...
by David Gersh | Oct 18, 2019 | SEO
The world of online marketing evolves every day, and many of these changes revolve around convenience. This fact is evident in the popularity of mobile devices for online browsing, shopping, social media exchanges, and more. Tablets and cellular phones are used to do...
by David Gersh | Oct 4, 2019 | Social Media Marketing
Facebook has long been hailed king of the social media platforms. While Twitter and Instagram have impressive numbers, Facebook’s staggering 2.41-billion active monthly user count takes the cake. With so many users actively sharing, posting, liking, and commenting,...
by David Gersh | Sep 20, 2019 | Review Management
In the world of digital marketing and ecommerce, brand reputation is critical. The reviews customers leave on your social media page, website, and other sites could majorly impact the success of your small business. According to Forbes, 90% of internet users read...
by David Gersh | Sep 6, 2019 | Email Marketing
As far as online marketing goes, email appears to be the dinosaur of the internet game. However, this marketing MVP is far from retired. Evolving with the internet landscape, email marketing has come a long way from cold contacting leads lists. Consumers now choose to...
by David Gersh | Aug 20, 2019 | Social Media Marketing
Today, social media marketing is no longer optional for small businesses. However, initiating your social media affairs can often be overwhelming. So, here are a few valuable tips for effectively promoting your small business on social networks. Define Your Marketing...