by David Gersh | Apr 30, 2025 | Marketing
Can you guess how many people across the globe use smartphones? The figure varies from one source to another, but most would agree that it’s well over 60% of the total world population. With 860 million users, China has the highest number of smartphone users, followed...
by David Gersh | Apr 20, 2025 | Local Marketing
Promoting a small business locally is not necessarily an easy endeavor, especially when the marketing budget is constrained. However, the good news is that there are a few things small town enterprises can do to build trust, increase visibility, and drive real results...
by David Gersh | Apr 10, 2025 | Local Marketing
The ability for people in your neighborhood to easily find your business on the internet matters. However, with artificial intelligence shaping the way people search and how results are delivered, staying visible online has become more challenging than ever. Today’s...
by David Gersh | Mar 20, 2025 | Review Management
Stacy Jo Dixon, a Statista researcher, conducted a survey in December 2020 to analyze how online reviews shape people’s perception of local businesses. She found that local establishments with a high-volume of negative reviews are 92 percent less likely to be...
by David Gersh | Mar 5, 2025 | Video Marketing
Did you know that Amazon spent over 13 billion U.S. dollars on advertisements in 2022? Is it possible for a local business to spend even 0.001% of that amount? In a market where 595,000 small businesses fail each year, local brands must adapt to ever-changing consumer...
