by David Gersh | May 10, 2025 | Local Marketing
Nowadays, people don’t just trust any business — they trust what others say about it, which is where social proof comes in. In the world of technological advancements and AI, socially influenced marketing remains one of the most effective tools in local SEO. When...
by David Gersh | Apr 30, 2025 | Marketing
Can you guess how many people across the globe use smartphones? The figure varies from one source to another, but most would agree that it’s well over 60% of the total world population. With 860 million users, China has the highest number of smartphone users, followed...
by David Gersh | Apr 20, 2025 | Local Marketing
Promoting a small business locally is not necessarily an easy endeavor, especially when the marketing budget is constrained. However, the good news is that there are a few things small town enterprises can do to build trust, increase visibility, and drive real results...
by David Gersh | Apr 10, 2025 | Local Marketing
The ability for people in your neighborhood to easily find your business on the internet matters. However, with artificial intelligence shaping the way people search and how results are delivered, staying visible online has become more challenging than ever. Today’s...
by David Gersh | Mar 20, 2025 | Review Management
Stacy Jo Dixon, a Statista researcher, conducted a survey in December 2020 to analyze how online reviews shape people’s perception of local businesses. She found that local establishments with a high-volume of negative reviews are 92 percent less likely to be...
