by David Gersh | Oct 29, 2020 | Marketing
One of the most important and often overlooked aspects of running a successful small business is creating an effective marketing plan. A marketing plan will help guide you in the direction you need to go in order to reach your short and long-term business goals. If...
by David Gersh | Aug 30, 2020 | Marketing
Ready to take your marketing plan up a notch? As a small business owner, you know that marketing is a business need – not a want – but where do you start? There are countless ways to market your business, but sometimes it can come down to cost and, even...
by David Gersh | Apr 23, 2020 | Marketing
As many businesses attempt to navigate the uncertain, unprecedented terrain of the COVID-19 pandemic, it is easy to say that business is far from usual. Many people have had to make drastic changes in their lives in response to the coronavirus and most businesses have...
by David Gersh | Mar 24, 2020 | Marketing
* The Blog Post is originally written by Bernard Marr in Forbes. In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they...
by David Gersh | Feb 19, 2020 | Marketing
Small business owners know better than anyone that businesses need to adapt to new marketplace ecosystems and keep growing to do well. While it can be difficult for brick and mortar businesses to keep up with our rapidly changing digital world and the demands of more...
by David Gersh | Jan 22, 2020 | Marketing
Sometimes, it becomes impossible to figure out whether or not your digital marketing spend is even worth it. You invest time and money in various digital marketing campaigns, but ultimately really don’t see where it is helping if at all. The bottom line is that trying...
