by David Gersh | Apr 23, 2020 | Marketing
As many businesses attempt to navigate the uncertain, unprecedented terrain of the COVID-19 pandemic, it is easy to say that business is far from usual. Many people have had to make drastic changes in their lives in response to the coronavirus and most businesses have...
by David Gersh | Mar 24, 2020 | Marketing
* The Blog Post is originally written by Bernard Marr in Forbes. In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they...
by David Gersh | Feb 19, 2020 | Marketing
Small business owners know better than anyone that businesses need to adapt to new marketplace ecosystems and keep growing to do well. While it can be difficult for brick and mortar businesses to keep up with our rapidly changing digital world and the demands of more...
by David Gersh | Jan 22, 2020 | Marketing
Sometimes, it becomes impossible to figure out whether or not your digital marketing spend is even worth it. You invest time and money in various digital marketing campaigns, but ultimately really don’t see where it is helping if at all. The bottom line is that trying...
by David Gersh | Nov 11, 2019 | Marketing
Would you believe me if I told you that the number of people who go online increases every day? Hard to imagine that’s possible considering how engulfed society has already become by the Internet. And yet, there are still newcomers making their way online, and that...
by David Gersh | Feb 4, 2019 | Marketing
It’s a digital marketing world today, right? So why would a company even bother sending out those direct mail packages in the hopes of garnering business? Isn’t snail mail a thing of the past? You may be surprised; direct mail marketing is still a viable and effective...