by David Gersh | Jun 10, 2022 | Marketing
As a small business owner, deciding if it makes more sense to hire your own team, or outsource your marketing function can present a real conundrum. On the one hand, it’s nice to have your own team available in-house, but this also comes with a lot of HR woes...
by David Gersh | May 6, 2022 | Marketing
To remain competitive today, even small businesses need to spend some time developing a digital marketing strategy. If you want to increase market share, you need to spend money to make money as the adage goes. However, you don’t have to break the bank to have a...
by David Gersh | Oct 14, 2021 | Marketing
The short answer to this question is always a resounding yes! If you want to compete in today’s market, you have to use digital marketing whether it’s to get more customers or to build brand awareness. You have access to a larger, and highly targeted audience allowing...
by David Gersh | Sep 30, 2021 | Marketing
With the digital marketplace thriving and expanding every day, online marketing efforts are also growing. For small businesses and start-ups, this begs the question, “Can we afford this?” A more important question might be, “Can we afford not to?” According to KPMG,...
by David Gersh | Aug 28, 2021 | Marketing
The world has gone digital and with it comes the ability to create websites, send e-mails, and even chat online, all under false pretenses. Digital marketing scams seek to accomplish a variety of sordid things, from identity theft to monetary theft and beyond. With so...
by David Gersh | Jun 29, 2021 | Marketing
Just because you have a small marketing budget, doesn’t mean you can’t make the most of your marketing campaigns. Point in fact: digital marketing. Digital marketing isn’t something only the big guys can afford. It is by far the most affordable option because you...
