by David Gersh | Apr 30, 2025 | Marketing
Can you guess how many people across the globe use smartphones? The figure varies from one source to another, but most would agree that it’s well over 60% of the total world population. With 860 million users, China has the highest number of smartphone users, followed...
by David Gersh | Oct 15, 2024 | Marketing
According to a report published by the Chamber of Commerce: 18% of small businesses fail within their first year. 50% fail after five years of their launch, and about 65% by their 10th year in business. The point we want to make here is that running a small business...
by David Gersh | Sep 26, 2024 | Marketing
It would be a little presumptuous of us to act like we invented the idea that small businesses need a strong online presence. However, what we can do is provide solid advice to make sure you’re equipped with a strategy to reap the full benefits of improving your...
by David Gersh | Sep 6, 2024 | Marketing
As a small business owner, chances are your mobile phone might as well be glued to your hand since you use it so often. The same can be said for most of your customers. That’s why mobile marketing is so important. As a growing digital marketing tactic that leverages...
by David Gersh | Aug 20, 2024 | Marketing
Marketing is essential for small businesses as it gets the word out so customers can find you. It also provides an opportunity to educate consumers about your products or services and establish your expertise. Marketing ensures people know and trust your brand, so...
by David Gersh | Jun 24, 2024 | Marketing
If your small business invests in digital marketing, how do you determine how well it’s paying off? This is an important question because if you’re not tracking your marketing dollars to ensure you’re seeing a respectable ROI, you could be throwing money out the...
