by David Gersh | Aug 13, 2026 | Blog Creation
You already paid for the customer. The ad click, the phone call, the first invoice — that money is spent, and the second visit costs almost nothing by comparison. Most local businesses still never ask for it. Email is the cheapest way to ask. Not a newsletter nobody...
by David Gersh | Aug 13, 2026 | Email Marketing
Your busiest ten weeks start the day after Halloween. Everything you’d want fixed before then — a slow service page, a messy Google Ads account, a review profile that stalled in June — takes six to eight weeks to move. So the real deadline is August. Owners in...
by David Gersh | Jul 22, 2026 | Email Marketing
You checked the site this morning. Loaded fine, looked sharp, everything clicked. Here’s the catch: you checked it on office WiFi, on a big screen, with a fast machine and all the patience in the world. Your summer visitor has none of that. They’re on a...
by David Gersh | Jul 22, 2026 | Analytics
July hits, and the office feels quieter. Fewer calls, a slower inbox, a no-show or two. Every summer, business owners around Westlake Village read that quiet as proof the season is dead — so they cut the ad budget, skip the blog, and coast until Labor Day....
by David Gersh | Jun 17, 2026 | Analytics
Quick Takeaways AI search tools like Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini generate a direct answer and cite only a handful of businesses, with no page two to fall back on. AI tools favor businesses with consistent core facts, answer-shaped...
