by David Gersh | Jul 22, 2026 | Email Marketing
You checked the site this morning. Loaded fine, looked sharp, everything clicked. Here’s the catch: you checked it on office WiFi, on a big screen, with a fast machine and all the patience in the world. Your summer visitor has none of that. They’re on a...
by David Gersh | Jul 22, 2026 | Analytics
July hits, and the office feels quieter. Fewer calls, a slower inbox, a no-show or two. Every summer, business owners around Westlake Village read that quiet as proof the season is dead — so they cut the ad budget, skip the blog, and coast until Labor Day....
by David Gersh | Jun 17, 2026 | Analytics
Quick Takeaways AI search tools like Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini generate a direct answer and cite only a handful of businesses, with no page two to fall back on. AI tools favor businesses with consistent core facts, answer-shaped...
by David Gersh | Jun 17, 2026 | Analytics
Quick Takeaways Traffic that doesn’t convert usually fails at contact friction, slow load times, no clear next step, a weak value proposition, or trust gaps. Conversion rate optimization compounds fast; lifting 1,000 monthly visitors from a two percent to a four...
by David Gersh | May 21, 2026 | Uncategorized
Quick Takeaways: The Google Business Profile is the most visible local marketing asset for most small businesses — and the most neglected Category selection, service listing, photo quality, and review recency all directly affect local pack ranking An optimized GBP can...
