by David Gersh | Jun 17, 2026 | Analytics
Quick Takeaways AI search tools like Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini generate a direct answer and cite only a handful of businesses, with no page two to fall back on. AI tools favor businesses with consistent core facts, answer-shaped...
by David Gersh | Jun 17, 2026 | Analytics
Quick Takeaways Traffic that doesn’t convert usually fails at contact friction, slow load times, no clear next step, a weak value proposition, or trust gaps. Conversion rate optimization compounds fast; lifting 1,000 monthly visitors from a two percent to a four...
by David Gersh | May 21, 2026 | Uncategorized
Quick Takeaways: The Google Business Profile is the most visible local marketing asset for most small businesses — and the most neglected Category selection, service listing, photo quality, and review recency all directly affect local pack ranking An optimized GBP can...
by David Gersh | May 21, 2026 | Uncategorized
Why Small Businesses Get More Leads From Google Maps Than From Anywhere Else — And What Local SEO Actually Does Quick Takeaways: Over 80% of local service searches result in contact or a store visit within 24 hours — Google Maps is the conversion channel Local pack...
by David Gersh | Apr 24, 2026 | Marketing
Every few years, someone declares email marketing dead. Social media killed it. Texting killed it. Algorithm changes killed it. And every few years, the data proves the obituary wrong. Email marketing for small businesses consistently delivers one of the highest...
