by David Gersh | Apr 17, 2024 | SEO
SEO is a digital marketing necessity for every business. It leverages keywords and phrases throughout your website to attract attention when users perform searches relevant to your small business. However, there is a lot more to “search engine optimization” than...
by David Gersh | Feb 5, 2024 | PPC
Small businesses nowadays face intense competition when it comes to internet advertising in the digital age. Pay-per-click (PPC) advertising is a well-liked and successful strategy to attract relevant visitors to a website, but it strongly depends on clever keyword...
by David Gersh | Feb 11, 2023 | SEO
Keyword research is important to local business success. Unfortunately, it is also one of the most challenging aspects of your keyword strategy. This is because to rank above the competition, you can’t just focus on broad, common keywords. You also have to determine...
by David Gersh | Dec 30, 2021 | Local Marketing
It is frustrating knowing you are the best game in town, yet keep losing business to the competition. Doing a local search and finding that one company is always outranking you just adds insult to injury. However, their links offer a clue into what you could do to...
