by David Gersh | Aug 27, 2025 | Local Marketing
Artificial intelligence is reshaping how people search for information online, and Google’s AI Overviews are a major part of that shift. Instead of simply displaying a list of links, Google now provides summarized answers directly within the search results page. This...
by David Gersh | Dec 8, 2022 | Marketing
Most of us are over the whole pandemic thing, choosing to pull our heads out of the sand and get on with it. However, as a small business, it pays to understand how changes resulting from the Covid-19 pandemic have changed consumer behaviors. Here we look at how these...
by David Gersh | Nov 23, 2022 | Marketing
Have you been feeling everything you do for your digital marketing of late is destined to fail? If so, it could be because your strategy isn’t as effective as you thought. Here we look at five things that could be hurting your digital marketing strategy with solutions...
by David Gersh | Oct 14, 2021 | Marketing
The short answer to this question is always a resounding yes! If you want to compete in today’s market, you have to use digital marketing whether it’s to get more customers or to build brand awareness. You have access to a larger, and highly targeted audience allowing...
by David Gersh | Sep 30, 2021 | Marketing
With the digital marketplace thriving and expanding every day, online marketing efforts are also growing. For small businesses and start-ups, this begs the question, “Can we afford this?” A more important question might be, “Can we afford not to?” According to KPMG,...
