by David Gersh | Nov 13, 2023 | SEO
Optimizing the online presence of your small business is hard to achieve. You’re up against national brands and long-established local companies that consistently edge you out of the high-ranking spots. The main issue is that you must take a special SEO approach...
by David Gersh | Aug 11, 2023 | SEO
In the world of search engine optimization (SEO), content is king. Creating high-quality, unique content has always been a top priority for website owners looking to improve their organic search rankings. However, there is one significant factor that can hinder your...
by David Gersh | Mar 15, 2023 | SEO
If you find your digital marketing campaign causes unintentional consequences, it can be hard to recover with your dignity and company reputation intact. Today, the main challenge for businesses is trying to get people to take a certain action when they have become so...
by David Gersh | Feb 11, 2023 | SEO
Keyword research is important to local business success. Unfortunately, it is also one of the most challenging aspects of your keyword strategy. This is because to rank above the competition, you can’t just focus on broad, common keywords. You also have to determine...
by David Gersh | Oct 7, 2022 | SEO
Chances are you depend on your website to send more customers to your local business. This sounds so simple in theory yet requires so much more effort in practice. Although your website plays a key role in driving traffic to your business, a website is only as...
by David Gersh | Jul 28, 2022 | SEO
Without exposure through word of mouth by loyal customers, advertising, or social media, small businesses would have a really tough time growing and meeting their financial goals. The big companies can afford paid advertising with large campaigns in print media,...
