Marketing Department
Marketing Department

Marketing Department Program

While many of the elements reflected below do represent key marketing elements for most business the Marketing Department plan relies on a high degree of customization in terms of both elements and specific tactics and does often evolve as more elements are completed.

The following is a comprehensive list of initial and ongoing activity that comprises the Marketing Department Program.

  • Create initial marketing strategy and plan
  • Develop keyword content plan
  • Create editorial calendar
  • Create Marketing Hourglass
  • Consult on CRM and marketing automation
  • Design or redesign full WordPress site
  • Write and post four blog submission per month
  • Create influencer list
  • Create guest content opportunities
  • Publish 20-30 social media updates across Facebook, Twitter, and LinkedIn per month
  • Establish Facebook content amplification protocol
  • Manage social media engagement
  • Create Marketing Kit
  • Create Lead Capture tools
  • Claim, create and submit directory profiles
  • Monitor and manage directory opportunities
  • Create and integrate robust rating and review web page and process
  • Create and manage email marketing campaigns
  • Create and manage advertising plan
  • Create and manage social advertising campaigns
  • Create and manage referral program
  • Create and distribute one press release per month
  • Create one guest editorial opportunity per month
  • Create and install lead conversion system
  • Create new customer kit
  • Create annual marketing plan
  • Create key metrics dashboard 
  • Create and renew lead conversion funnels
  • Conduct bi-monthly status meetings
  • Conduct quarterly planning meeting
  • Organic Search Engine Optimization


With this package we become your Marketing Department and take care of every aspect of your marketing needs from managing social media engagement to creating eBooks, we take the process to the next level.

We will develop a referral program making it easy for your existing clients to refer their friends and family.

Based on your industry, we will write and submit one guest editorial opportunity per month to an online or offline publication.

  • New Custom Website
  • eBook Creation
  • Referral Program Deployment
  • Guest Editorial Opportunities
  • Annual Marketing Plan

From creating an annual marketing plan, mapping your customers journey, or putting together a new customer kit we will manage over 30 marketing tactics to help take your business to the next level.


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