While many of the elements reflected below do represent key marketing elements for most business the Marketing Department plan relies on a high degree of customization in terms of both elements and specific tactics and does often evolve as more elements are completed.

The following is a comprehensive list of initial and ongoing activity that comprises the Marketing Department Program.

• Create initial marketing strategy and plan
• Develop keyword content plan
• Create editorial calendar
• Create Marketing Hourglass
• Consult on CRM and marketing automation
• Design or redesign full WordPress site
• Write and post four blog submission per month
• Create influencer list
• Create guest content opportunities
• Publish 20-30 social media updates across Facebook, Twitter, and LinkedIn per month
• Establish Facebook content amplification protocol
• Manage social media engagement
• Create Marketing Kit
• Create Lead Capture tools
• Claim, create and submit directory profiles
• Monitor and manage directory opportunities
• Create and integrate robust rating and review web page and process
• Create and manage email marketing campaigns
• Create and manage advertising plan
• Create and manage social advertising campaigns
• Create and manage referral program
• Create and distribute one press release per month
• Create one guest editorial opportunity per month
• Create and install lead conversion system
• Create new customer kit
• Create annual marketing plan
• Create key metrics dashboard 
• Create and renew lead conversion funnels
• Conduct bi-monthly status meetings
• Conduct quarterly planning meeting
• Organic Search Engine Optimization