Marketing Department
Marketing Department
While many of the elements reflected below do represent key marketing elements for most business the Marketing Department plan relies on a high degree of customization in terms of both elements and specific tactics and does often evolve as more elements are completed.
- in person or virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.Create initial marketing strategy and plan
- List of key themes that will be the focus of any content and SEO opportunities.Develop keyword content plan
- Develop content topics spreadsheet for the upcoming quarter. To include a plan for lead capture content such as eBook.Create editorial calendar
- Map customer journey and determine a content plan for stages of know, like, trust, try, buy, repeat and refer.Create Marketing Hourglass
- Work to initiate or integrate CRM tools with a marketing plan and develop customer journey and marketing automation based on Marketing Hourglass development.Consult on CRM and marketing automation
- Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.Design or redesign full WordPress site
- Eight 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.Write and post four blog submission per month
- Build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.Create influencer list
- From influencer list conduct monthly outreach to find guest bloggers and opportunities to contribute to other blogs and news sites.Create guest content opportunities
- Hand-crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.Publish 20-30 social media updates across Facebook, Twitter, and LinkedIn per month
- Install Facebook Pixel on client website and create target audience and protocol for boosted posts.Establish Facebook content amplification protocol
- Engage fans and followers on your behalf. Create campaigns for engagement.Manage social media engagement
- Suite of marketing materials to be used in sales efforts offline and online.Create Marketing Kit
- Quarterly eBook, white paper infographic or checklist to use in lead capture efforts.Create Lead Capture tools
- Discover and enhance relevant local and industry-related directories and create consistent profiles across all.Claim, create and submit directory profiles
- Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.Monitor and manage directory opportunities
- Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.Create and integrate robust rating and review web page and process
- Write and create lead capture campaigns, follow-up autoresponder campaigns, and sales campaigns.Create and manage email marketing campaigns
- Create a plan to increase leads. Project manage the plan. (Expense for PPC or Ad Space additional.)Create and manage advertising plan
- Develop ad content, create keyword strategy and target audience and manage ad spend in social media.Create and manage social advertising campaigns
- Develop referral program from Marketing Hourglass work.Create and manage referral program
- Draw from the content calendar, promotional calendar and monthly news and events to create and submit a press release to news distribution network.Create and distribute one press release per month
- Write and submit one article per month to online or offline publication.Create one guest editorial opportunity per month
- Develop sales process based on overall marketing strategy.Create and install lead conversion system
- Suite of materials used to orient new customers.Create new customer kit
- Document to include key promotional activities by month.Create annual marketing plan
- Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.Create key metrics dashboard
- Install and create lead tracking goals and funnels for KPIs and campaigns.Create and renew lead conversion funnels
- Meet with client twice monthly to brainstorm, report and analyze plans and campaigns.Conduct bi-monthly status meetings
- Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.Conduct quarterly planning meeting
- Quality organic SEO using Google best practices includes up to 100 keyword phrases.Organic Search Engine Optimization
Things To Know About Marketing Department
With this package we become your Marketing Department and take care of every aspect of your marketing needs from managing social media engagement to creating eBooks, we take the process to the next level.
We will develop a referral program making it easy for your existing clients to refer their friends and family.
Based on your industry, we will write and submit one guest editorial opportunity per month to an online or offline publication.
- New Custom Website
- eBook Creation
- Referral Program Deployment
- Guest Editorial Opportunities
- Annual Marketing Plan
From creating an annual marketing plan, mapping your customers journey, or putting together a new customer kit we will manage over 30 marketing tactics to help take your business to the next level.
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