While many of the elements reflected below do represent key marketing elements for most business the Marketing Department plan relies on a high degree of customization in terms of both elements and specific tactics and does often evolve as more elements are completed.
The following is a comprehensive list of initial and ongoing activity that comprises the Marketing Department Program.
- Create initial marketing strategy and plan
- Develop keyword content plan
- Create editorial calendar
- Create Marketing Hourglass
- Consult on CRM and marketing automation
- Design or redesign full WordPress site
- Write and post four blog submission per month
- Create influencer list
- Create guest content opportunities
- Publish 20-30 social media updates across Facebook, Twitter, and LinkedIn per month
- Establish Facebook content amplification protocol
- Manage social media engagement
- Create Marketing Kit
- Create Lead Capture tools
- Claim, create and submit directory profiles
- Monitor and manage directory opportunities
- Create and integrate robust rating and review web page and process
- Create and manage email marketing campaigns
- Create and manage advertising plan
- Create and manage social advertising campaigns
- Create and manage referral program
- Create and distribute one press release per month
- Create one guest editorial opportunity per month
- Create and install lead conversion system
- Create new customer kit
- Create annual marketing plan
- Create key metrics dashboard
- Create and renew lead conversion funnels
- Conduct bi-monthly status meetings
- Conduct quarterly planning meeting
- Organic Search Engine Optimization