by David Gersh | Apr 17, 2024 | SEO
SEO is a digital marketing necessity for every business. It leverages keywords and phrases throughout your website to attract attention when users perform searches relevant to your small business. However, there is a lot more to “search engine optimization” than...
by David Gersh | Apr 3, 2024 | Email Marketing
The value of email marketing in the B2B arena is sometimes questioned in an ever-evolving digital ecosystem where new marketing channels regularly appear. However, B2B email marketing is still a potent and successful tactic for firms, despite the growth of substitute...
by David Gersh | Mar 23, 2024 | Marketing
Establishing an online presence through eCommerce has become essential for organizations looking to increase their reach and maximize their development potential in today’s rapidly changing business market. Moving an offline company to an eCommerce platform,...
by David Gersh | Mar 12, 2024 | Marketing
In today’s era, finding a suitable advertising platform to have your business promoted is no easy task- especially when you are tight on budget. So, what should you do??? Don’t think about focusing on traditional advertising methods… they aren’t as effective as they...
by David Gersh | Feb 28, 2024 | SEO
Google Search is all about satisfying user intent. Google’s efforts to improve search results have resulted in SERP features such as Knowledge Graph and Featured Snippet. As these SERP features came into being, many webmasters were concerned that they would lose...
by David Gersh | Feb 23, 2024 | Review Management
For small business owners, negative reviews and comments can be discouraging, but they can also be an opportunity for development. By taking strategic actions, you can not only respond to consumer complaints but also improve the reputation of your company and forge...
by David Gersh | Feb 5, 2024 | PPC
Small businesses nowadays face intense competition when it comes to internet advertising in the digital age. Pay-per-click (PPC) advertising is a well-liked and successful strategy to attract relevant visitors to a website, but it strongly depends on clever keyword...
by David Gersh | Jan 22, 2024 | Local Marketing
A solid online presence is essential for every local business to succeed in the modern digital world. Optimizing your website for mobile has never been more crucial, given the rising popularity of mobile devices. Enhancing User Experience A mobile-optimized website...
by David Gersh | Jan 8, 2024 | Video Marketing
In the current digital era, having a strong online presence is essential for small businesses to succeed. Video marketing has evolved into a potent tactic to increase your online presence as a result of the surge in the consumption of video content. Recognizing the...
by David Gersh | Dec 22, 2023 | Marketing
As a small business owner, it’s hard to keep up with the rapidly changing digital marketing landscape. To help make a dent in the highly competitive online environment, you need an effective marketing strategy leveraging digital opportunities that help attract your...