Blog
  • UTM Tagging for Google My Business

    What Small Business Owners Need to Kn...

    by David Gersh, June 24, 2022

    One of the biggest challenges of marketing is understanding the fruits of your labor. As a small business owner, you want to know the money you invest in digital marketing is actually getting results. You want to drive people to…

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  • Hiring a Digital Marketing Agency

    What Characteristics Should Your Smal...

    by David Gersh, June 10, 2022

    As a small business owner, deciding if it makes more sense to hire your own team, or outsource your marketing function can present a real conundrum. On the one hand, it’s nice to have your own team available in-house, but…

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  • Man Using Google Maps

    How Do I Get My Small Business to Ran...

    by David Gersh, May 20, 2022

    As a small local business owner, you need to leverage the power of Google maps. In fact, 86% of consumers use Google Maps to find local businesses. So, what exactly is Google Maps? It is a free advertising tool that…

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  • Digital Marketing Strategies

    Digital Marketing Strategies for a Sm...

    by David Gersh, May 6, 2022

    To remain competitive today, even small businesses need to spend some time developing a digital marketing strategy. If you want to increase market share, you need to spend money to make money as the adage goes. However, you don’t have…

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  • Service Area Businesses Local SEO Strategy

    Successful Local SEO Strategy for Ser...

    by David Gersh, April 16, 2022

    As a service area business, you depend on local customers. As a result, you need to reach your ideal customers at the point they are seeking your service. Today, that means leveraging local SEO strategy to be the first company…

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  • Local Community Outreach

    Local Community Outreach: A Sustainab...

    by David Gersh, April 1, 2022

    As a local small business, you depend on your community to support your growth. However, if you don’t take the time to support your community you reduce the opportunities available to you. Creating strong relationships in your community provides you…

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  • Local SEO Performance Analysis

    Key Local SEO Metrics for Small Busin...

    by David Gersh, March 18, 2022

    SEO is complicated enough without having to worry about numbers. However, local SEO metrics offer valuable insights that tell you whether your efforts are helping you meet your goals. The question is, exactly what metrics should you be tracking? Here…

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  • Effective Social Media Strategy

    How to Implement Simple but Effective...

    by David Gersh, March 4, 2022

    Social media is an excellent, free tool your local business can use to expand your reach. However, you want to make sure you are using effective strategies to see the best results. Here we explain how you can implement a…

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  • Small Business Website Development

    The Website for Your Small Business N...

    by David Gersh, February 17, 2022

    From the moment you start up your small business, you need a website. While many small business owners turn to social media first, there is just no getting around the fact you need a website. No doubt social media is…

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  • Local SEO Strategy

    Local SEO Strategy for a Business You...

    by David Gersh, February 2, 2022

    The decision to purchase an existing business can prove to be very lucrative. However, you want to make sure you start off on the right foot. A big part of establishing yourself as the new owner is introducing yourself to…

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